2023 healthy food trends, Ajinomoto growth strategies, food price hikes due to EU deforestation law and more

2023 healthy food trends: Clean label and positive nutrition claims crucial for consumers​

Consumers in the Asia Pacific region will continue to be strongly driven by products with clean label and positive nutrition claims moving into the new year, with food and beverage brands also set to boost innovation to meet these demands.

The health and wellness trend has been constantly on the rise in the food and beverage sector over the past few years, accelerated even more since the COVID-19 pandemic hit in 2020.

Moving into 2023, industry experts are confident that this trend will continue to guide consumer purchasing decisions, with particular emphasis on the clean label and positive nutrition claims that are drawing great interest especially in larger markets.

Amino acid adaptations: Ajinomoto targets alternative proteins and frozen foods growth after leadership shake-up​

Japanese food giant Ajinomoto has highlighted alternative proteins and frozen foods as two of the firm’s key growth strategies, in its first public report issued since its new leadership took over office earlier this year.

Ajinomoto elected its new President and CEO Taro Fujie into office in January this year, and recently released its first annual report under his leadership, renamed from its traditional ‘integrated report’ into the ‘ASV Report’, with ASV representing the firm’s sustainability and growth strategy ‘The Ajinomoto Group Creating Shared Value’.

More hikes imminent: EU’s deforestation stance set to cause food price rises – policy experts​

The EU’s recent approval of its controversial deforestation regulation is expected to drive up the cost of palm oil and other affected commodities, and thus food and beverage prices, amid ongoing inflationary pressures that have already affected a majority of countries globally.